PPC Discussions

Talking paid search...PPC, CPM, PPA and everything in between.

Monday, January 23, 2006

Delays When Creating and Editing AdWords Ads

I see a lot of questions regarding impression delays associated with creating new ads or editing existing ads. A thread on this subject came up at WMW on Sunday.

The exact question posed is:

"Whenever I create a new ad or edit an existing ad in a campaign my ads are reviewed manually by a Google person."

There are a number of answers in the thread but I think WMW member Israel sums it up the best:

"Many, many keywords and ad copy can be considered 'sensitive' and won't show even on Google itself until reviewed by a person during weekday business hours."


and:

"In a nutshell, you'll never show on the Search Partner or Content Networks until your ad is looked at by a person. You may or may not show up on Google searches themselves from the get-go. It all depends on how the giant, brilliant algo interprets the meaning of your ad."

Israel does a great job of summing up a common question that new and even some experienced AdWords users have. Thanks Israel!