AdWords Tip of the Day

There's a good thread over at Digital Point relating to the AdWords program and various matching options. The opening poster, tbarr60, asks:

"Is there any benefit to using broad, exact and phrase match for the same term?"

DP members give a few answers, and based on those answers TOPS30 posts a free php script that's intended to "auto append whatever product type to product models".

Good stuff, stop by and check it out.