AdWords Radio Ads! (Not Quite Yet)

A thread at SEW grabbed my attention today with the headline AdWords "Radio Ad". For a brief moment I thought someone was already testing a radio AdWords ad.

What the thread starter, integramed, had done was set the destination url of an AdWords ad to an mp3 file. I had never considered trying this before, and it turns out I wasn't missing anything. SEW member, AWR (AdWords Rep) posted that this would be against the AdWords editorial policy specifically referencing this section:

"Destination URL Must Work

* Your Destination URL must work properly. Check your spelling and symbols to make sure you entered the correct URL for the page you want users to visit.

* Your Destination URL must link to a working website. You cannot link to an email address or a file (ex. an image, audio, video, or document file that requires an additional program or application to open or run).

* The landing page for your ad cannot be under construction. We require your Destination URL to link to an actual web page with content relevant to your ad. When your site is under construction or down for maintenance, you must pause your Ad Group(s)."

Oh well, I've calmed back down and will wait patiently for a legit way to advertise on the radio via AdWords.