AdWords on the Radio

Google has has agreed to acquire dMarc Broadcasting Inc., a digital solutions provider for radio broadcasters, for undisclosed terms according to Reuters.

Google has indicated that they expect to integrate dMarc technology into the Google AdWords platform to create a new radio ad distribution channel for Google advertisers.

Cool stuff. In the not-to-distant future advertisers will be able to control multiple advertising channels via a few (depending on what services you use) interfaces.

Log into your AdWords account, set up some search ads, throw in a few radio ads and maybe a television and print ad for good measure. I like the sound of that.

Discussion at the Digital Point forums.