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Wednesday, January 25, 2006

AdWords Editor Beta

Looks like some invites are being sent out for the AdWords Editor (Beta).

I haven't received one yet, but am really interested in exploring the "upload your revised campaigns " features. Being able to make changes off line then upload them will present huge gains in efficiency for people managing campaigns with thousands of keywords and ads.

Overall the initial feature set looks promising:

Navigate your account quickly and easily
Locate and edit keywords, CPCs, and more
Make
bulk changes to keywords and ad text
Work offline, then
upload your changes
Copy and paste keywords and ad text


More discussion at the Digital Point forums.


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