AdCenter Roll Out Coming in June

Forbes is running a story that indicates Microsoft plans to roll out it's AdCenter product (currently a beta/pilot with a limited number of users) in June 2006. During the pilot AdCenter ad distribution has been limited to about 25% of the ads that appear in MSN's search results. Microsoft says that by the end of their fiscal year in June of this year that number will grow to 100%.

Search marketers who have been participating in the pilot have been anxious to see how well ctr and conversion rates will hold up when the AdCenter product is available to the general public. Advertisers have been seen great returns with AdCenter so far, but, that's with limited ad distribution and a very small group of competitors.