3 Line AdWords Ad

A Digital Point forums user, leeds1, posted an interesting screen shot of an AdWords ad on Google UK that has three lines of ad real estate instead of the standard two line ads. I haven't personally noticed any three line ads in the USA, but know Google and the other PPC companies are always testing new ad formats to help improve click through ratios.

I find it slightly amusing that this screen shot surfaces about a month after Yahoo announced they were going to shorten their ad copy limits. According to an e-mail sent to Yahoo advertisers in December effective January 18 Yahoo plans to introduce a new ad format that features a "streamlined design that will make the search results displayed on Yahoo even easier for consumers to read". When you break that down it really means Yahoo is shortening the ad text length to 70 characters...just like AdWords ads.